The power of TRIZ is based on the understanding of the evolution of successful products, ways to overcome psychological barriers, and generalization of the ways used to solve problems in the most innovative inventions. TRIZ involves a systematic analysis of a problem to be solved and the application of a series of guidelines for the generation of solution alternatives.
The rate of generating breakthrough concepts and ideas for improvement of a current product or replacing it with the next product generation has become the real key to success in competition. What technology do you use to generate breakthrough concepts and ideas? What methods do you use to solve a conflict avoiding a trade-off by satisfying both of the conflicting requirements? How reliable is your technological forecast of improvements of your and competitors’ products? How do decision makers solve their long-term planning dilemmas?